What would you say are the key elements to successful fashion photography?
"In my opinion, publishing a lot on Instagram is very important. Instagram is now my portfolio; it's the best option because it's so quick to publish what I do. Work with better and better teams and photograph more and more interesting people. If you have a better model, you have better photos, and this is the key."
How do you direct your subjects?
"When I am photographing portraits, I try and have a nice conversation ahead of time. When you have a good atmosphere and the model is comfortable with you, the pictures are natural and that shines through. In fashion shots, the presentation of clothes is so important, and for that I try to always take a picture when the model is moving. It could be walking, running, jumping – movement is key for me."
In such a competitive industry, how do you ensure your work stands out?
"For me, it's important to be minimalist. I think that makes my work stand out. I love minimalism; it's like architectural photography. I love modern architecture, and that really inspires my minimalist photography."
Who are your photographic influences?
"Steven Klein, Steven Meisel, Peter Lindbergh, Helmut Newton – there are so many. I am inspired by a real range of photographers."
What is next for you? Which ambitions remain unfulfilled?
"I would love a cover photo story in a fashion magazine. I would also really like to host an exhibition."